A multi-site CMS gave Direct autonomy and a consistent experience
80%
Less developer time
67%
Increased content creation speed
Direct, one of the largest insurers in the Czech Republic, needed to streamline content across several public websites. Their old setup slowed down marketing, relied heavily on developers, and created inconsistent design across brands.
We rebuilt everything on Strapi and delivered one unified CMS powering 5 websites and hundreds of pages, and a fully self-service editor workflow.
Direct operated multiple sites: Direct Insurance, Direct Auto, recruitment sites, and campaign microsites.
Each ran differently, with separate content structures and outdated workflows.
They needed:
Strapi was chosen because it’s open-source, self-hosted, modular, and fits well into Direct’s infrastructure and compliance needs.
We built a single Strapi instance powering all Direct websites.
Every component was redesigned and standardized, so all brands look and behave consistently.
We replaced scattered legacy components with one clean, reusable library:
Editors can now:
We moved all existing content into Strapi, preserved URLs and SEO, and set up CI/CD so teams can ship safely and often
“They were professional, cooperative, and pleasant to work with. Their humble approach and culture were hallmarks of our cooperation.”
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You can also e-mail us at sales@notum.cz or book a meeting directly in our calendar.