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Migrating 5 sub brands to Strapi

Migrating 5 sub brands to Strapi

A multi-site CMS gave Direct autonomy and a consistent experience

80%

Less developer time

67%

Increased content creation speed

Company type
Mid-size
Company size
350 ppl
Service type
Enterprise Multi-Web
Duration
350 MDs

Project context

Direct, one of the largest insurers in the Czech Republic, needed to streamline content across several public websites. Their old setup slowed down marketing, relied heavily on developers, and created inconsistent design across brands.


We rebuilt everything on Strapi and delivered one unified CMS powering 5 websites and hundreds of pages, and a fully self-service editor workflow.

The need

Direct operated multiple sites: Direct Insurance, Direct Auto, recruitment sites, and campaign microsites.

Each ran differently, with separate content structures and outdated workflows.

They needed:

  • One CMS powering all brands
  • Consistent components and design
  • Faster publishing without engineering
  • A stable, secure setup for a regulated industry

Strapi was chosen because it’s open-source, self-hosted, modular, and fits well into Direct’s infrastructure and compliance needs.

The Challenge

1. Unified Strapi Platform

We built a single Strapi instance powering all Direct websites.

Every component was redesigned and standardized, so all brands look and behave consistently.

2. Component Library

We replaced scattered legacy components with one clean, reusable library:

  • Shared blocks across all sub-brands
  • Consistent typography and visuals
  • Easy extension for future pages or campaigns

3. Editorial Freedom

Editors can now:

  • Build pages visually
  • Update content instantly
  • Launch campaigns without developers

4. Migration & Deployment

We moved all existing content into Strapi, preserved URLs and SEO, and set up CI/CD so teams can ship safely and often

Results

  • Hundreds of pages launched across multiple sites
  • Unified design system across all Direct brands
  • Editors work independently with no developer bottlenecks
  • Faster time-to-market for new pages and campaigns
  • Stable, maintainable, future-ready CMS

Client Feedback

“They were professional, cooperative, and pleasant to work with. Their humble approach and culture were hallmarks of our cooperation.”

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The impact

Direct now runs several websites from one CMS, updates pages without developers, and ships campaigns significantly faster. All on a stable Strapi foundation built to scale.

Let’s talk.

We’ll find the solution that fits your needs.

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