OptiTrack: Payload CMS Commerce Platform

About the project

OptiTrack is the world leader in 3D motion capture and tracking technology. Our cameras and software deliver sub-millimetre precision, ultra-low latency, and real-time performance trusted by innovators across industries.

With on-site design and manufacturing in Oregon, we combine world-class hardware and software engineering with unmatched affordability. By uniting precision engineering, scalable solutions, and collaborative partnerships, OptiTrack continues to set the standard for what’s possible in motion tracking.

The challenge

OptiTrack needed to modernise a complex website under real operational pressure: leadership wanted visible progress quickly, but the business couldn’t afford downtime or another expensive rebuild that became difficult to maintain.

The project had three core constraints:

• Prove progress early with a real production release
  
  
• Integrate a complex stack without breaking critical flows
  
  
• Keep internal ownership, not an “agency-only” platform
  

The solution

A rollout strategy designed for real-world pressure

Instead of treating the rebuild as a single launch event, Notum approached it gradually.

We needed to show progress early, keep revenue safe, and steadily move onto the new stack.

Phase 1: Homepage

We shipped a new homepage early to prove momentum in production. It set the new navigation, layout system, and the foundation for everything that followed.

Phase 2: Content rollout 

Next, we moved the “safe surface area” first:

static pages → news → downloads + solution content

This gave marketing real publishing velocity while engineering continued building the complex commerce layer in parallel.

Phase 3: Products + commerce

We didn’t release product pages as “content-only.” For OptiTrack, product pages are commerce.

So we shipped the product catalogue + variants + filtering + configuration flows + cart/checkout touchpoints as one coordinated release, with 6 other systems integrated behind the scenes.

Old + new ran side-by-side

We ran the old and new sites in parallel and moved traffic over gradually. Routing handled the split, and sync kept the business logic consistent.

• Payload CMS owned content and the admin operating model
  
  
• Commerce tools handled pricing, variants, and cart behaviour
  
  
• Enterprise systems, ERP and CRM systems were still the source of truth after checkout.

This created predictable progress and eliminated “launch day anxiety”.

‍A release workflow built for safety, not hope

Phased rollouts require stronger release safety than a typical rebuild. Payload Cloud provided the foundation, and the team designed a multi-environment workflow around it:

• Standard dev + staging + production environments
  
• Deliberately “breakable” environment for rapid iteration
  
• Dedicated “pre-release” environment for visual regression testing, pairing:
  
  • staging code
    
  • production data
    

This caught UI regressions early, especially valuable when timelines compressed QA windows.

A CMS experience marketing could actually run

The admin experience was treated as a product, not an afterthought.

The team focused on:

• Clean page-building primitives
  
• Clearer naming and structure in Payload admin
  
• Removing unused blocks and reducing “wrong ways” to build pages
  

One standout area was OptiTrack’s most complex page:

‍Build My System, a structured configuration experience with dozens of moving parts.

Notum rebuilt it so non-technical editors could maintain it confidently, while engineering retained full control over structure and correctness.

‍Speed through blocks, automation, and migrations

To accelerate delivery and reduce one-off development, the team aligned early on a reusable block system (Payblocks).

They also migrated large datasets:

• News migrated from legacy structure into new models
  
• Downloads migrated at scale
  
• Most content migrated automatically, with manual cleanup only for edge cases. Product pages were generated automatically from structured catalogue data, not built one-by-one.

To support multi-environment delivery, Notum built one-click mechanisms to keep environments in sync, improving QA reliability and reducing manual duplication.

The result

OptiTrack modernized their website with a phased rollout, shipping the new homepage early and migrating content, products, and commerce without downtime.

Marketing can now manage pages, downloads, and product content independently while the platform integrates ERP, CRM, iPaaS, tax, payment, and commerce systems.
‍
OptiTrack didn’t get “another rebuild”. They got a platform they can ship and own.

• Redesigned UX + navigation shipped early in production
  
• All key content migrated (pages, news, downloads), so marketing can publish independently
  
• Product catalogue rebuilt as commerce (variants, filtering, configuration flows + checkout touchpoints)
  
• Old + new ran in parallel, enabling gradual traffic migration with zero launch-day risk
  
• Multi-environment release workflow increased delivery confidence and reduced regressions

From the OptiTrack Team

Notum gave us a real production release early, not just promises. We got a platform we can actually own and keep building on, not another rebuild we'd be stuck maintaining.

Andrei Miclea, Marketing Leader, OptiTrack

Moving off a legacy CMS? See how our headless CMS migration works, phase by phase.

Prefer Strapi? See how Scenic Group replaced Sitecore with one Strapi platform and how Lokalise left WordPress and Sulu behind.

‍OptiTrack trusts us with their site. Want the same team for your site?

Planning a Payload build of your own? See what our Payload CMS agency team can do for you. Book a free call.‍