3
min read
Jul 14, 2026
From L'Équipe to Adidas: 7 Key Numbers Behind Strapi's Enterprise Scale
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At some point, big numbers become a turning point. A growing business that adds an app to its website, launches an intranet, scales its e-commerce operation, or expands into new markets will eventually hit the limits of its current, often fragmented systems.
Let's take a look at how Strapi, an open-source headless CMS and Notum's platform of choice, handles these business challenges and the significant volumes of traffic, users, content and transactions that growth brings with it.
Monthly Organic traffic visits
France's leading sports media, L'Équipe, averages 31.6 million monthly organic visits based on the first half of 2026. Strapi not only handles this volume reliably but also supports the traffic spikes that follow major football matches. All 31.6 million monthly visits come from search alone, making SEO performance central to L'Équipe's digital strategy.
Users
Yuka is a mobile application that enables users to scan the barcodes of food and cosmetic products to learn their impact on health and the environment. Serving more than 80 million users across 12 countries and 5 languages, the app covers 6 million products in its database.
Kyivstar, Ukraine's largest telecom provider, serves 26 million customers through a Strapi-powered website and mobile app. With 10 million customers using the app each month, Strapi handles both the public-facing website and the mobile experience from a single backend.
Pages
Almost 1 million articles are managed in a single Strapi instance for Reformatorisch Dagblad, the largest Christian newspaper in the Netherlands. Strapi replaced Polopoly CMS not only to support the continued growth of their article archive but to manage content seamlessly across platforms, including mobile apps.
Another Strapi-powered website holding 330,000+ pages is n8n, a rapidly growing AI and automation platform whose name is famously impossible to agree on how to pronounce, whether it is n-eight-n, nathan, or something
else entirely.
Products
Seventeen e-commerce websites and 2 mobile apps were migrated into a single consolidated platform holding 40,000+ products from 500 brands. Bash, a South African fashion and jewellery retailer, achieved this digital
transformation in just seven months, showcasing Strapi's reach across both omnichannel retail and e-commerce at scale.
Source:
Intranet Users
Strapi's flexibility and developer-friendly architecture allow companies to deliver content across platforms, from websites, through e-commerce, mobile apps, to intranets. That was the case of Tesco, a multinational grocery and general merchandise retailer, which used Strapi to build a
unified portal that delivers content to 24 different channels and applications serving their 350,000+ employees and 500,000+ users.
Source:
Languages
A truly global company such as Adidas requires reliable multisite and multilingual support. By migrating from 5 different CMS platforms to Strapi, Adidas established a single platform serving content in 50 languages.
Delivery Hero, a global food delivery platform, has built its business around conquering new markets, now operating in 42 countries. Expanding into new territories requires solid multilingual support, which Delivery Hero currently manages across 25 languages through Strapi.
Sites into Two (Multisites)
Adidas is not the only global brand to choose Strapi as the destination for its digital consolidation. Airbus Space Digital, a global aerospace giant, onsolidated 3 separate platforms into a single Strapi instance, resulting in a 57% increase in digital revenue.
Even more ambitious was the migration handled by Notum. Scenic Luxury Cruises & Tours and Emerald Cruises & Tours migrated 12 regional Sitecore sites to two Strapi platforms, improving their SEO score from 85 to 100.
Strapi's foundation as an open-source headless CMS is what makes it a future-proof solution for omnichannel digital strategies. This is why mid-sized and enterprise companies are increasingly replacing costly legacy CMS systems with Strapi.
As companies grow, so do the demands on their digital platforms. For Notum, projects like the Scenic Group migration represent an opportunity to deliver advanced technological solutions such as Kubernetes support, making enterprise-grade open-source infrastructure accessible not only to global brands but also to ambitious companies at every stage of growth.
If a future-proof migration is your next step, let's discuss how we can help you and your team succeed.
CMO with 20+ years of experience across marketing, sales, and product at Kentico, Oracle, Sewio and others.
From Kentico to a Strapi studio. CMSWire Top Contributor who took Sewio into the Gartner Magic Quadrant and through its exit to HID Global.
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You can also e-mail us at sales@notum.cz or book a meeting directly in our calendar .
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