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[Infographics] Sitecore → Strapi: The Anatomy and the Numbers Behind Scenic Group’s Migration
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min read
Jul 19, 2026

[Infographics] Sitecore → Strapi: The Anatomy and the Numbers Behind Scenic Group’s Migration

Petr Passinger
Petr Passinger
,
Chief Marketing Officer
Aerial view of two luxury cruise yachts sailing side by side on deep blue ocean water.

A migration project that consolidated twelve Sitecore sites into two Strapi platforms and changed how Scenic Group manages and publishes content across its markets. Check out the infographics below or read the complete case study.

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  • Architecture shift. Twelve siloed Sitecore instances became two Strapi instances, one per brand, each with a single primary region and five read-only replicas covering the rest.
  • Fleet formation. The Kubernetes setup behind those replicas turned a single fragile instance into infrastructure that scales and heals itself under load.
  • Content delivery. Twelve legacy CDN setups collapsed into one edge CDN per replica, with Incremental Static Regeneration keeping pricing and availability current without rebuilding the site.
  • Content governance. A three tier content model, global, hybrid, and local, replaced twelve sites that had no shared structure at all.
  • The results. SEO health score moved from 85 to 100, accessibility improved by 12 points, and Interaction to Next Paint got 28 percent faster.

Want the full reasoning behind each decision? Read the complete case study.

Curious how the platform stays standing when a single market spikes? See how the Strapi Kubernetes plugin behind the replica architecture works, a pattern you do not see every day.

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Meet the Author

Petr Passinger

CMO with 20+ years of experience across marketing, sales, and product at Kentico, Oracle, Sewio and others.

From Kentico to a Strapi studio. CMSWire Top Contributor who took Sewio into the Gartner Magic Quadrant and through its exit to HID Global.

More about:
Petr Passinger
Petr Passinger

Frequently Asked Questions

What did Scenic Group's migration involve?

Twelve separate Sitecore sites were consolidated into two Strapi instances, one per brand.

How is the new Strapi platform architected?

Each instance has one primary region and five read-only replicas, running on Kubernetes so the fleet scales and heals itself under load.

How do prices and availability stay current without rebuilding the site?

Each replica has its own edge CDN, and Incremental Static Regeneration keeps pricing and availability up to date.

How is content organized across markets?

A three-tier content model: global, hybrid and local content.

What were the results of the migration?

The SEO health score went from 85 to 100, accessibility improved by 12 points, and Interaction to Next Paint got 28 percent faster.

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