Insights
2
min read
Nov 12, 2026

[Infographics] Umbraco → Strapi: One Platform for Every Region at Axi

Petr Passinger
Petr Passinger
,
Chief Marketing Officer
Laptop showing the new Axi website built on Strapi and Next.js

A headless CMS migration that moved Axi’s website from Umbraco to Strapi v5 and Next.js, and gave every region, language, and domain one shared platform. Check out the infographic below or read the complete case study.

Infographic: Umbraco to Strapi migration at Axi – headless redesign, gradual design rollout, content ownership, multi-region platform, localization and results
  • Redesign on a headless stack. Axi’s website moved from Umbraco v8 to a new design built on Strapi v5 for content and Next.js for the frontend.
  • Gradual design rollout. Two design systems run side by side in one app, so pages and regional versions move to the new design one at a time instead of all at once.
  • Content ownership. Changes that used to go through developer tickets are now published by content, marketing, and SEO teams themselves, using existing components and templates.
  • Multi-region platform. One codebase serves multiple domains and 20+ locales grouped by region, including right-to-left Arabic and Japanese.
  • Regions and localization. Each regional version carries its own content and legal notices, and editors send content from Strapi to Lokalise for translation.
  • The results. A new landing page now takes about an hour instead of almost a day, 20+ locales run from one codebase, and the EU homepage scores 90+ in Lighthouse performance on desktop.

Want the full story behind each decision? Read the complete case study.

Running several brands or regions on one CMS? See how Scenic Group consolidated twelve Sitecore sites into two Strapi platforms.

Meet the Author

Petr Passinger

Chief Marketing Officer

Petr leads marketing at Notum with more than two decades of experience. He helps clients judge whether a headless CMS is worth it for them.

More about:
Petr Passinger
Petr Passinger

Frequently Asked Questions

What did Axi’s migration involve?

Axi moved its website from Umbraco v8 to Strapi v5 and Next.js, with a new design and one platform for all regions.

How many languages and regions does the platform support?

Multiple domains and 20+ locales run from one codebase, grouped by region, including right-to-left Arabic and Japanese.

How did Axi adopt the new design without rebuilding everything?

Both design systems run side by side, so individual pages and regional versions move to the new design when they’re ready.

Who publishes content now?

Content, marketing, and SEO teams build pages and campaigns from existing components in Strapi, without waiting for developers.

What were the results?

Launching a landing page takes about an hour instead of almost a day, and the EU homepage scores 90+ in Lighthouse performance on desktop.

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